If you're shopping for tires and you see some labeled as "Ultra High Performance," what does that actually mean? How are they ...

Transamerica Tire Co. Ltd.'s Predator Tires has launched the Comptrax PR1 A/S, an ultra-high-performance all-season tire.

These UHP tire sales tips will help you identify key buyers, overcome common misconceptions, and guide the conversation.

What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades-long reputations. The ride, handling and safety of your vehicle depend ...

Want the sportiest rubber available for the road? We've got a complete list from every major manufacturer and every ...

If you want the absolute best off-roading abilities, you want mud-terrain tires, or M/T tires. You can use them on the ...

Pirelli's Cyber Tyre gathers data via an embedded sensor and then transmits it to the car's electronic control unit using 5G technology. The data is then transferred to onboard devices, like an ...

If your customers’ shocks are worn, even new tires aren’t going to bring back the vehicle’s original control and handling. At ...