A livestream hosted by Jeffree Star filled my iPhone screen during a late-night TikTok doomscroll in June. Wearing a baby-blue Western blouse with fringe detailing and a wig of the same shade ...

YouTube's beauty community, which is awash with money, views, and big personalities, is one of the largest communities of creators on YouTube. Across the world, beauty and makeup creators (along ...

Nikkie de Jager, an influential YouTuber with millions of fans ... she is one of the most influential names in the platform's beauty community. She has been sharing make-up tutorials and reviews ...

A popular beauty YouTuber known for her realistic special effects makeup apologized to her 2 million Instagram followers after her former friend accused her of racist microaggressions and of ...

Still in its relative infancy, YouTube Shorts lags behind both in reach, but is growing rapidly, with average views ...

Millions watch YouTube beauty tutorials every day. Watching vloggers empty out bags after their latest shopping haul, expertly applying eyeliner or chatting about trends has become a favourite ...