Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

If you’ve been doomscrolling through social media lately, chances are you’ve encountered the cute, yet eerie face of Labubu — the plush toy that the Internet is ...

Big W has launched its annual toy sale, with Aussie shoppers racing into stores to grab best-selling items while hundreds of ...

Want to make a statement in your entryway? Barbie pink is the designer-approved shade to do so, showing up everywhere from walls to furniture to accessories.

This Barbie Dreamhouse in San Antonio, Texas has it all. With pink everything and a roller rink in the garage, it's like ...

LeBron James trades the court for the catwalk in Mattel’s latest Barbie collab. Read our review of the toy and its sneakers.

While the exhibit is built around the iconic 11.5-inch-tall Barbie doll, Exploration Place director ... ages 2 and under for all exhibits. Other packages including admission to other Exploration ...

Add articles to your saved list and come back to them any time. Toys are a touchstone to one’s childhood – either for toys one had or, just as often, things that were considered by parents ...

Trump, while sitting in the Oval Office, indicated he was not afraid to punish Mattel, the creator of Barbie, Hot Wheels ... with toys—particularly dolls—becoming a key point of contention. Industry ...

In this trend, people use generative artificial intelligence (AI) tools like ChatGPT and Copilot to re-package themselves - literally - as pocket-sized dolls and action figures. So, if you’ve been ...