Some brands change their names to escape a bad reputation. Learn which companies did it and why it matters for your shopping choices.

The Utah Jazz's G League affiliate, the Salt Lake City Stars, have officially announced a new rebrand on Tuesday, giving the team a whole new look ahead of the 2025-26 season.

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of ...

Portland also unveiled the new logos associated with the Fire. The team is incorporating Portland's "Rose City" nickname into the primary logo as the image features a rose on fire. According to the ...

The WNBA awarded Portland a franchise in September, and it will begin its inaugural season in 2026 amid a wave of league ...

And then on June 25, the grocery behemoth (which includes regional chains like King Soopers, Fred Meyer, Ralphs, and Pick’n Save) launched its first-ever sonic identity. There’s a succinct sonic logo ...