For over 100 years, Aunt Jemima was used as the face of a pancake mix's brand. Four years ago, the logo was retired in response to mounting complaints about Aunt Jemima's origins. Members of the ...

In February 2021, Quaker Oats announced a rebrand of “Aunt Jemima,” and in Argentina the product’s “cousin” also got a makeover.

The rebranded products will hit stores starting in June 2021. The post Aunt Jemima JUST Revealed Its Brand-New Name and Logo appeared first on Taste of Home.

The name "Aunt Jemima," long criticized as a racist caricature of a Black woman stemming from slavery, will be replaced with the Pearl Milling Company name and logo on the former brand's new ...

Months after Quaker announced its decision to retire Aunt Jemima brand syrup and pancake mix because of the brand's racist connotations, the company is making headway on new branding for the line ...

Quaker Oats has introduced the new name that will replace the popular breakfast food brand Aunt Jemima. This decision came after the company reevaluated its initiatives to be more inclusive toward ...

The previous image of Aunt Jemima dressed in a headscarf happily serving up pancakes was replaced in 1989 with an updated look of a Black woman with pearl earrings and perfectly coiffed hair.

Quaker Oats will replace the 130-year-old Aunt Jemima brand and logo in June, one year after it announced plans to do so. Quaker Oats cooked up a new image for an old, offensive brand Tuesday.

Quaker Oats announced it would drop the name Aunt Jemima last summer after the killing of George Floyd and the widespread protests over racial inequality.

Quaker Oats is releasing a new name and logo for its “Aunt Jemima” products, finally retiring the racist stereotype that has adorned its pancake mixes and syrups for decades.