Aldi turned a potential legal debacle into an unforgettable marketing win. When Marks & Spencer accused Aldi of copying its Colin the Caterpillar cake with their own Cuthbert, Aldi’s response was ...

When you think of brands with brilliant marketing strategies, it's probably the big hitters that come to mind – the likes of ...

Whether you want to celebrate your partner, your friends, or yourself this Valentine's Day, Aldi has plenty of gifts and ...

It's always a special treat whenever you come across a fancy brand dupe in ALDI's "Aisle of Shame," aka their ever-changing ...