Joey McGuire and Texas Tech are all-in for 2025, bringing in 21 transfers and spending nearly $28 million in NIL deals. With ...

The Red Raiders have made a significant financial investment in Texas Tech's 2025 roster in an effort to deliver a ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

The Ohio State Buckeyes are still trying to find their footing in the new NIL era, and so far, they have been burned by it multiple times. The best example occu ...

It's a well known assumption from college football fans that the Oregon Ducks are in the upper echelon of name, image, and likeness (NIL) investment. Through Ni ...

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...