Well, my marketing mavericks and mavens, with the election drama (mostly) behind us, it’s time to settle into the real question: what’s next for our beloved digital world? Google’s antitrust tango, ...

With Halloween now in the rearview mirror, it’s time to say goodbye to ghostly decor and hello to… holiday takeover! The season of sparkle, Mariah Carey on repeat, and ever-escalating ad budgets is ...

San Francisco, CA (October 31, 2024) – Marin Software Incorporated (NASDAQ: MRIN) (“Marin”, “Marin Software” or the“Company”), a leading provider of digital marketing software for performance-driven ...

Welcome to another week of marketing tea, tech twists, and AI transformations! If you’ve been wondering what the cookieless future holds, if Google is finally getting its monopoly handed back to them, ...

From budget management to keyword strategy, our team of experts can diagnose any paid media problem. Submit your ad woes and let us work our magic. Or, browse our repertoire of past Q&As to catch up ...

San Francisco, CA (October 17, 2024) – Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, today announced it ...

Welp, we all knew this was coming. According to Google, they’ve “found that people who engage with AI Overviews (AIOs) are more satisfied with their search results, and find ads appearing above and ...

Join Marin Software for an in-depth tour of Ascend - our powerful new Marketing AI - that has helped some of our clients achieve over +150% revenue growth! We’ll showcase our bid capabilities by ...

Are we investing the right amount in the right places to hit our goals? ‍Every company faces this question when thinking about paid media budgets. This guide will help you answer that question and get ...

Publisher forecasts blended with proprietary AI models Models adjust for seasonality and marketing calendar Marin provides transparency into allocation decision Google and Meta provide forecasts for ...

Accurately measure your sales across channels with flexible attribution models that persist through cookie blocking and are privacy compliant. ‍ Book a personalized demo to see our marketing solutions ...

After years of unbridled growth and unprecedented spikes stemming from the pandemic, the US digital ad market is settling into a period of more modest and predictable growth. But beneath those calm ...