Email marketing is a highly effective digital marketing strategy — more effective than any other marketing channel. Its ROI is 3,800% or $38 for every dollar you invest. Some 18% of businesses even ...

When I started Hawke Media, I didn’t just want to build another marketing agency—I wanted to shake things up. The goal was to create a company that not only drives real results for clients but also ...

At GetResponse, we take spamming seriously. Spam is annoying for the recipients, can contain malicious links, or be used for online scams, and in some jurisdictions, they are straight-up illegal.

Building an effective and engaged subscriber list, although crucial to email marketing success, is just one single element of a larger puzzle. Maintaining and managing an existing email list may in ...

Ever wondered why March Madness-themed emails flood your inbox every year? This three-week US phenomenon features 68 college teams battling it out from noon till night. But it’s more than just ...

Let’s talk coaching. If you’re like me, you’ve noticed that everyone online is a “guru” or “coach” these days, promising six-figure months, instant fame, and success in a box. The hype is real, and it ...

“Glück ist das Einzige, was sich verdoppelt, wenn man es teilt” – kennt ihr dieses Zitat von Albert Schweitzer? Ich möchte Herrn Schweitzers Aussage nicht in Zweifel ziehen, hätte aber eine Anmerkung: ...

Was ist ein Double Opt-in? Als Double Opt-in (DOI) bezeichnet man ein Verfahren im Online Marketing, bei dem neue Abonnenten eines Newsletters ihre Zustimmung in einem zweiten Schritt bestätigen ...

In today’s fast-paced world, sending a single email may not be enough to get your audience to take action. That’s where follow-up emails come in. Whether you’re a marketer looking to convert leads ...

Email marketing is one of the most effective ways to engage customers and drive sales for ecommerce stores. In fact, nearly 80% of marketers consider it to be one of their top three most effective ...