I've been covering Prime Day sales for years and this is the first time I can remember this type of promotion overlapping with the actual sales event days. And despite some actually incredible deals on things like Apple devices and TVs,

The event, started in 2015 as a way to hook new Prime members, has pushed other retailers to launch counterprogramming.

Small businesses can learn from Amazon and use the same strategies the e-commerce giant employs to drive sales even if they don't sell on Amazon.