In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

On the inside of the shoe, Nike references classic Valentine’s Day conversation candies with custom slogans including ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

When deciding between running and walking shoes, knowing the differences can avoid unease, decrease the risk of injuries, and improve user experience, whether for a casual walker or an avid runner.

Lil Yachtys growing influence in sneaker culture culminates in the reveal of his Nike Air Force 1 Concrete Boys collaboration ...

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...

Jannik Sinner has announced he is about to launch his own foundation and also debuted signature Nike clothing ahead of the 2024 ATP Finals.

LeBron James has built an impressive portfolio of sponsorship deals throughout his career, establishing himself as one of the ...

Osmo is one of many tech start-ups aimed at uncovering advanced methods of counterfeit detection, but it’s unique in its ...