German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...

Mercedes-AMG F1 Team have today announced a multi-year deal with sportswear giants adidas. It’s a deal which brings together ...

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the ...

The Dutchman has stamped his authority in F1 in recent years by winning the last four championships consecutively. Jacky Ickx says drivers might be starting to hate Verstappen due to his dominance, ...

From Lamine Yamal and Jannik Sinner to Lando Norris, we bring you the best young players of 2024 across popular sporting disciplines.

The luxury watch brand will have a significant presence both on and off the track, through trackside branding, Fan Zone and ...

The Silver Arrows have gone three seasons without a trophy but can they maximise the final year of regulations to spring a ...

Six years after an ill-fated move to Red Bull, Pierre Gasly now looks to have what it takes to thrive at a top F1 team — ...

At the F1 British Grand Prix, Lewis Hamilton takes his ninth win at Silverstone and his 104th win, an overall impressive ...