The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.

The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

Bloomberg reported that many industry experts are using Amazon's 'Prime Day' as a 'litmus test' to learn more of the mix of consumer spending amidst Trump's ongoing tariffs, even though one mentioned that this sale event is still expected to generate $23.8 billion (£17.56 billion) in online sales across Amazon and other US major retailers.