Sony offers an in-car streaming service called RIDEVU with access to over 2,000 of its movies, which is currently offered on the VinFast VF 8. Neither of these are "new" trends in the automotive industry, but the Afeela will have a unique screen on the exterior that will display messages to other vehicles. So, that's something.

We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,

The EV will be available in "two trims," as per Sony, with prices starting from $89,900 with a 3-year complimentary subscription for certain functionality and features, according to a company press release. The tech titan has also announced online reservations through the AFEELA website with a fully refundable reservation fee of $200.

Sony’s recently made a point of using CES to highlight the synergies it sees between its technology arms and its presence in the entertainment industries, and 2025 was no different. The biggest hardware rundown this year was further detailing of its much-teased Afleela EV,

The price for the entry-level Afeela 1 Origin makes the Sony Honda Mobility joint venture's first vehicle the most expensive Honda passenger car since the Acura NSX Type S. That number jumps to $102,900 if you want the Afeela 1 Signature, which adds 21-inch wheels, a central camera monitoring system, and the rear entertainment system.

These low-slung electric upstarts approach the formula from very different directions. Is the Afeela already too little, too late?

The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.

Sony and Honda reveal pricing for Afeela electric vehicle starting at $89,900, featuring advanced entertainment systems and 300-mile range.