In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The porn-linking toys were singing Glinda and Elphaba dolls. Retailers such as Target and Walmart have already delisted the toy from their online databases, but pictures of them still exist on eBay.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls manufactured by Mattel misprinted the promotional movie website wickedmovie.com. The misprint, which left the word movie out of the URL, directed consumers to an adult-rated website.

Mattel’s "Wicked" movie dolls are pulled from at least three major retailers following a packaging misprint that lists a porn site.