Your friend offers you a warm beverage somewhere along the lines of coffee, tea, or hot chocolate. To your horror, your warm beverage is presented to you in a plain red cup.

So for brown coffee, a white cup ups the contrast and thus ups our perceived intensity levels, too. Image: Flavour. So what about the clear cup?

Ashley Jaffe, an owner of Blank Slate Coffee + Kitchen in Manhattan, started getting confusing messages from friends and customers in 2021. Every few weeks, a new one would arrive, congratulating ...

The psychological impact explored here concerns contrast—what the coffee looks like. When you’re drinking from a white cup, the coffee certainly looks browner. This could unconsciously suggest ...

No, Blank Street arrived in summer last year, though soon the chain will be found in 17 spots across the capital, and every week it seems as though a new one pops up.