A good packaging-sales strategy ensures that the cost of packaging does not exceed projected sales revenues. Objectives in Awareness Advertising. The goals of awareness advertising do not usually ...

We are getting into the time of year where thoughts turn to the concept of goals. Goals give us something to shoot for. They are designed to motivate. We have personal goals, fitness goals ...

Improve CX for Crushing Sales Goals The customer doesn't care about the internal procedures of a sales experience. All they want is a good service. In 2024, 49% of customers report not using a ...

Donna Brassard, an ACE member and former publisher of Mainebiz, is owner of Strategies+, a consulting firm that helps businesses maximize potential with good sales strategies. Learn more at ...

Now is a good time to reflect ... we set ambitious brand goals. We then worked closely with market research, promotions, our advertising agency, R&D, and sales to piece together a step by ...

Now is a good time to reflect ... we set ambitious brand goals. We then worked closely with market research, promotions, our advertising agency, R&D, and sales to piece together a step by ...