The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s ...

The U.S. government struck down the Yeti name because the trademark request was too likely to “cause confusion” with the Yeti ...

Utah Hockey Club fans will vote on three potential team names after the franchise had trademark issues with the initial ...

NHL fans of the Utah Hockey Club are voting to keep the current name or new team names, Outlaws or Mammoth or after a ...

Fans are voting between Utah Hockey Club, Utah Mammoth and Utah Outlaws for the final name of Salt Lake City's NHL team. Here ...

Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the ...

The Utah Hockey Club's bid for a permanent nickname took ... of the ancient Lake Bonneville that covered a big portion of the state. Remains have been found in the area. Utah Outlaws: Butch ...

The Utah Hockey Club had to pivot in its search for a name ... The bigger issue for the team was the branded merchandise. The USPTO does allow for an appeal within three months of an application ...

The Utah Hockey Club is moving on from a nickname many believed ... such as the cooler company's apparel line. The hockey team attempted to negotiate an agreement with the cooler company, but ...

One day after announcing three finalists for their permanent nickname, the Utah Hockey Club has replaced one of ... such as the cooler company's apparel line. Maughan said the team is confident ...

Today, Utah Hockey Club announced their Black History Month ... of Black individuals and businesses throughout the state. “Black History Month is an opportunity to celebrate the legacy of ...

There has been another twist in Utah Hockey Club’s naming process ... they have a trademark that allows them to print Yeti or Yetis on clothing and other licensed merchandise.