Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its ...

Fan voting narrowed the list of potential names to six but the U.S. Patent and Trademark office says some of them would ...

Despite the best efforts to keep the team-name voting a concealed process, the three potential logos have been leaked online.

The Utah Hockey Club's initial application for 'Utah Yetis' was rejected. But the franchise still has options.

The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark the name Utah Yetis.

SALT LAKE CITY — The Utah Hockey Club is having issues getting the trademark for its ... shirts, T-shirts, jerseys, ...

On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't particularly impressed by the latest round of options. Much of the criticism was focused on ...

SALT LAKE CITY — The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark ... jerseys, sweatshirts, sweatpants, hats, scarves, gloves and leggings.

The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark the name Utah Yetis.

SALT LAKE CITY (AP) — The U.S. Patent and Trademark Office has refused a request by the NHL’s Utah Hockey Club to trademark ... jerseys, sweatshirts, sweatpants, hats, scarves, gloves and ...