Or perhaps it is a match grown on a cherry tree! For the first time ever, Tru Fru is collaborating with another brand to really celebrate one of our favorite treats: the cherry. And in order to do ...

The Tarte x Tru Fru partnership is a first of its kind for both brands. Tarte will expand its popular Maracuja Juicy Lip line to coincide with specialty frozen snacks of the same Cherry Crush flavor.

Snack brand Tru Fru and Tarte Cosmetics have collaborated on something sweet. Inspired by the “Cherry Girl Aesthetic”— a fashion and beauty trend that embraces bold red hues — the brands ...