TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

It might be a little jarring to learn that these TikTok trends don't always happen 100 percent organically. But rest assured, ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

By integrating shopping functions directly into the TikTok app, Japanese users can now browse and buy products through ...

President Trump last week announced he’s “pretty much” secured a U.S. buyer for TikTok. And TikTok itself seems to have accepted its fate, as it is reportedly building a U.S.-based version of its app ...

During the retailer’s full-year results today, Currys CEO said its marketing strategy, which has seen the brand take off on ...

TikTok’s ambitious attempt to break into the U.S. e-commerce market has been marked by strategic borrowing, aggressive hiring ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

As an official partner of the 78th Cannes Film Festival, TikTok returned with robust programming designed to connect the ...

British F1 team Aston Martin Aramco is partnering with beauty and wellness brands to grow its audience beyond motorsports.

Can a luxury brand actually attract younger eyes without alienating its base? And should it? 181st Street Communications’ ...