Tiffany & Co. is launching its first comprehensive jewelry collection for men in October as it seeks to diversify its traditional customer base.

Tiffany & Co. is launching its first comprehensive jewelry collection for men in October as it seeks to diversify its traditional customer base.

Tiffany's is launching its first comprehensive jewelry collection for men this October, in a bid to attract shoppers and pump up sales.

Who said diamonds were only a girl’s best friend? Tiffany & Co. is hoping to diversify its traditional customer base by launching its first comprehensive jewelry collection for men in October.

The new men's collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for other items.

This undated product image provided by Tiffany & Company shows part of a jewelry collection for men by Tiffany & Co. The company announced Thursday, Aug. 15, 2019, that it is launching its first ...

Tiffany & Co. is launching its first comprehensive jewelry collection for men in October as it seeks to diversify its traditional customer base.

The new men's collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for other items.

The new men's collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for other items.

The new men's collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for other items.

The new men's collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for other items.

The new men's collection includes nearly 100 designs ranging in price from about $200 to $15,000 for jewelry, and up to $75,000 and beyond for other items.