Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the “kidult” frenzy reaches a fever pitch, with millions of videos ...

This has complemented market expansion, with the global stuffed and plush toy market set to achieve a valuation of US$ 10.2 billion in 2024 and thereafter advance at a CAGR of 6.9% through 2034.