American consumers of Korean cosmetics and skin-care products are bulk buying, as President Trump threatens 25 percent tariffs on imports.

But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a sunny state of mind and exuding an inner fire and buena onda, or a “good ...

Lip combos are all the rage right now, with everyone’s lineup ranging from matte or satin lipsticks to uber-glossy lip ...

Whether you’re seeking moisturizing sheet masks, soothing cleansers or soft, sheer lip colors, we’ve got you covered.

To help you find the very best options, we spoke with K-beauty experts for their tips and recommendations. Below are the ones they recommend for sensitive skin, for bumps, and to use before ...

Celebrity makeup artists Theo Turner, Kim Paige, and Nyssa Green break down the evolution of soft glam for deeper skin tones and why it’s the most empowering trend to try this season.

How to get soft girl aesthetic, coquettecore and mermaidcore in make up Besides Barbiecore, three other themes are currently enjoying a lot of attention in make-up.

The Chicago Sky forward appeared relaxed in the nighttime snaps, in which she was channeling the “clean girl” aesthetic that is defined by a barely-there makeup look with only hints of beauty ...

No matter what your back-to-school style is, one of these aesthetic makeup looks will match your vibe.

Soft Girl aesthetic outfits are in for spring 2024. We found the best plaid skirts, pastel sweaters, and baggy jeans to shop the TikTok Soft Girl fashion trend.