Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

The Super Bowl is all consuming not only because of the high-stakes matchup on the field, but because of the entertaining ...

The Super Bowl is only show where viewers actually look forward to the ads. At a price tage of at least $7 million for :30.

Comedian Shane Gillis, musician Post Malone and NFL legend Peyton Manning liven up a block party in this 2025 Super Bowl ad.

People don’t buy “domestic” cars or salute the “domestic” flag, so they shouldn’t drink “domestic” beer. At least, that’s what Anheuser-Busch’s CEO thinks.

NFL fans are still calling for a major boycott of Bud Light despite them releasing a hilarious Super Bowl 59 commercial.

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

The beer brand’s Big Game spot sees musical star Post Malone, comic actor Shane Gillis and NFL Hall of Famer Peyton Manning ...

Taco Bell says the fans are the real stars of their 2025 Big Game ad. If customers took a photo at one of the chain's Live ...

Consumers took issue with Mulvaney’s advocacy for transgender rights and criticized Bud Light for going “woke.” The beer ...

On January 29, Bud Light, the “Official Beer Sponsor of the NFL,” unveiled its latest Super Bowl LIX, beer commercials and ...

Eugene Levy is channeling his inner Chappell Roan as he’s hot to go with Little Caesars in teasers for the upcoming Super Bowl commerical. A coffee mate that is. Shania Twain is teasing a song about ...