Mr. Bergstein, who runs Seventh Generation, has watched the coronavirus pandemic send demand for his company’s products — which also include household cleaners and paper towels — skyrocketing.

An under-the-radar Milwaukee paper and absorbent materials ... and Bounty and outperforms national recycled paper towel brands like Seventh Generation, CEO Tom Sellars said. The company sees ...

Seventh Generation received exemplary grades-- only A’s and A-pluses-- on their household products like toilet paper, tissues and paper towels. “Focusing on using plant-based ingredients ...