Samsung’s Galaxy S22 is launching in a new purple color today, which the company is officially calling “Bora Purple.” It goes on sale on August 10th for $799.99, same as the original Galaxy S22.

In the gallery below, you can see how the new Samsung Galaxy S22 color looks. We’ve also got some shots with the Phantom White and Pink Gold models so you can compare them.

You’ll discover that Samsung is offering the Galaxy S22 and Galaxy S22+ in exclusive casing colors, including graphite, cream, sky blue and ... The new Samsung S22 smartphones work with the S ...

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Samsung Galaxy S22 in Bora Purple is exactly the same as all the other Samsung Galaxy S22s. (Image credit: Future / Lance Ulanoff) Aside from a new color, there are no differences in design ...

The Samsung Galaxy S22+ is certainly the odd phone out of the Galaxy family. The base-level S22 is an attractive option if you’re looking to save a bit of cash, while the high-end ultra has all ...

Now, Samsung has unveiled the Galaxy S22 in all-new Bora Purple shade. Samsung’s love for the purple colour is not hidden. The company has introduced some beautiful shades of purple in the past ...

Samsung is launching the Galaxy S22 in a new Bora Purple color option. Why it matters New color choices could help Samsung remain competitive with Apple, which has launched new colors for the ...