A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The researchers based in the United States said they were able to “experience ...

This colour holds so much of Positive energy that keeps the wearer cheerful. Navratri Day 2 - White White color is synonymous with purity and innocence. Wear white color on second Navratri and ...

Scientists in the US have discovered a new color, named 'Olo', by using lasers to stimulate specific cells in the retina. This stimulation pushed perception beyond natural limits, creating a ...

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

Imagine a colour that's not on the rainbow, not in a crayon box, and not even something your brain has ever processed before. Sounds impossible, right? But according to a team of scientists in the ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

Up to 90 per cent of snap judgments are determined by colour, writes James Fox, author of The World According To Colour: A Cultural History (2022). The most enduring brands – and that includes ...

It was an end of the era for the Moroney family when their famous colours were used for the last time in association with Ballymore stables. The late Mike Moroney’s colours were used on Cavalry Man in ...

There are only so many colors that the typical human eye can see; estimates put the number just below 10 million. But now, for the first time, scientists say they’ve broken out of that familiar ...

"Pastels and pop colours are always significant in any summer collection. This time around, in the summer of 2025, we see these trends continue. Pastels, according to me, are timeless. They can ...

The researchers had laser pulses fired into their eyes to observe the colour. Scientists have claimed to discover a new colour that has not been seen by humans before. The researchers are calling ...