New York--(Kitco News) --Platinum jewelry is reputed to have first appeared in Europe about 1780 in the court of Louis XVI of France, impressing the monarch so much that he proclaimed the white ...

Unlike white gold, platinum is a naturally white metal — 95% of a platinum ring is pure platinum, with the remaining 5% being other white metals that make the ring more workable.

A debate is roiling the jewelry industry. The controversy -- which has drawn in the Federal Trade Commission, Vogue magazine, and even some bridegrooms-to-be -- is whether a ring containing little ...

Platinum is one such naturally white metal that ... Platinum love bands, rings and other pieces of jewellery come in a range of ... Rare and exclusive Platinum when used in jewellery is 95% pure.