In South Florida’s bustling local market, where competition is fierce, branding becomes the cornerstone of differentiating ...

In recent months, brands have been subverting, cropping, inverting – even killing – their distinctive assets, also known as ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...

Coherence now trumps complexity. As industrial giants refocus, a new protagonist has emerged at the center of this ...

In a crowded digital landscape, it's the brands that strike an emotional chord with customers that are best poised to win.

Kodak's name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Makita may be one of the biggest power tool brands in the American market, but over in Europe, there are a lot of other ...

Coats also said the brand update applies to its scheduled service and as-needed repairs. It includes access to OEM parts ...

Several popular products sold by Costco have been recalled, including air conditioners, power banks, tires, coolers, and more ...