Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a cosmetic change. It ...

You may have noticed that Honda has more than one logo. Here is why the company has two different logos and the history behind them.

Products that help one of the 48 symptoms of menopause can now be branded with an ‘M-tick’ in an initiative that aims to make menopause as well signposted as vegan options.

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Since the 1880s, the Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

At the core, brands are identifiable signifiers that conjure thoughts and feelings in the minds and hearts of people with regard to a company, product, organization, o ...

Walmart logo redesign: See the retailer's updated brand look The "brand refresh" of Walmart's identity includes some nods to its past.

Brand management in e-commerce is more important than ever to regain control of the customer experience and create value around your products. Having a positive brand experience can also boost sales.

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo.