Being that beauty's entered the era of hybrid and multiuse products, there's one item that's successfully found its way into ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You’ll love all 24 fan-favorites in this year’s Allure Readers' Choice Award Limited Edition Box–from NARS, Tatcha, YSL ...

We're ripping up the rule book, with individualism-driven beauty looks creating a new ideal that celebrates standing out, all ...

Ready to embrace the sweet, feminine blush trend taking over your feed? Here’s make-up artist Tahlia Formica’s easy ...

Makeup artist Diana Shin used Charlotte Tilbury products on the rapper, including Matte Beauty Blush Wand in Dream Pop on her ...

More than 30 years since its launch, Mac’s studio fix powder (£34, Maccosmetics.co.uk) has had a makeover. There were 53 ...

Explore the best Black-owned beauty brands redefining skincare, haircare, and makeup—featuring Fenty Beauty, Cécred, Pattern, ...

Celebrity makeup artists Theo Turner, Kim Paige, and Nyssa Green break down the evolution of soft glam for deeper skin tones ...

Warm winter skin with the golden hour makeup collection created by makeup artist and Cometes Collective member, Valentina Li, ...

Selena Gomez already made blush go viral once – now she’s doing it again with Rare Beauty’s latest drop. The Soft Pinch Matte ...