G one are the days when athleticism and beauty were seen as mutually exclusive. Today’s female athletes are redefining what ...

Being that beauty's entered the era of hybrid and multiuse products, there's one item that's successfully found its way into ...

We’re seeing a shift toward intentional color—tones that feel both expressive and wearable,” Chanel makeup artist Tyron ...

From the beloved beauty stalwarts who have been around for decades, to the category disruptors who breathe new life into the ...

The Australian sunscreen brand Naked Sundays just launched SPF-infused blush sticks that are bound to be one of Summer's biggest launches.

You’ll love all 24 fan-favorites in this year’s Allure Readers' Choice Award Limited Edition Box–from NARS, Tatcha, YSL ...

Met Gala did not disappoint, delivering a night of show-stopping fashion and groundbreaking beauty, especially from ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ilia's Super Serum Skin Tint for the makeup lovers who enjoy playing with blush, bronzer, and eyeshadow, but detest the ...

“The color payoff on the Fenty Beauty Gloss Bomb Stix is absolutely phenomenal, making it the perfect choice for an easy, ...

So if you’re itching for a cheek swipe that feels both retro and refreshingly effortless, do yourself a favor and try Covergirl Cheekers Blush in Classic Pink. At just $5, it’s proof that sometimes, ...

From stunning makeup brushes to reimagined cult classics, these new beauty launches are making waves. Discover the products ...