But to guard against the risk of missing out on a revolution and of losing its decades-old reputation as a pioneer in green technology thanks to the Prius, in December, Toyota pledged to invest ...

W hen Toyota introduced its first hybrid in 1997, the diminutive car created a new market in the automotive landscape. While hybrid technology had been around for almost as long a ...

Toyota, a pioneer of hybrid technology, recently said it would focus more attention on BEVs, a significant shift for the company. Plug-in hybrids, however, will still be available to drivers who ...

The absence of electric vehicles has been especially costly in China, the world’s largest car market. In July, Toyota’s sales in China were down over 15% from a year earlier.