PHILADELPHIA — Eagles wide receiver A.J. Brown could start a book club with his teammates. Brown, who has received criticism for reading on the sidelines during the Eagles’ home playoff victory over the Green Bay Packers last Sunday, reads “Inner Excellence” by Jim Murphy during games to help him stay engaged.

When Philadelphia Eagles star wide receiver A.J. Brown took a moment to read Inner Excellence by Jim Murphy during a playoff game, it wasn't just a quirky sideline distraction. His choice of reading material sparked a viral sensation and catapulted the self-help book to the top of Amazon's best-seller list.

PHILADELPHIA — A.J. Brown had a novel idea to pass time on the bench during Philadelphia’s wild-card playoff game. The Eagles wide receiver passed on the playbook and checked out an inspirational title — Brown casually ignored the action on the field and flipped through the pages of “Inner Excellence” by Jim Murphy.

This isn't changing the type of player Brown is. There will still be reading on the sidelines, as Brown has used the book to channel the mental aspects of the game. "None of that

A.J. Brown was not on the practice field at Lincoln Financial Field on Wednesday as the Eagles began their on-field preparations for their divisional-round playoff game vs. the Los Angeles Rams. No, he didn’t play hooky and go to a Barnes & Noble.