A first look at the brand-new animated Transformers series transports Optimus Prime and friends to a deadly battle royale ...

Loved collecting Transformers as a kid? From Optimus Prime to a Megatron figure that changed into a gun, discover which of these G1 toys from the 1980s is the most valuable today.

Easily one of the most anticipated toys from the Transformers: Age of the Primes toy line is Prima Prime, the progenitor of all other Primes, including future Autobot leader Optimus Prime himself ...

Premium Transformers Toys Are Up To $200 Off For Father's Day What better way to show your father how much you appreciate him than with a $700 Optimus Prime toy?

The Transformers Optimus Prime Blaster in robot mode. Hasbro The blaster, built in collaboration with Nerf, is part of a new line of Hasbro tie-in toys for Transformers: Rise of the Beasts.

The best thing about the figure is that it also comes with a sound-brick, and when activated, Soundwave will spout newly ...

Fast forward 35 years, and that Transformers toy magic has been significantly leveled up. Enter the Robosen auto-converting Optimus Prime robot! Featuring 27 servo motors, controlled by 60 microchips, ...

Kids—they’re adorable, sweet, and (let’s be honest) surprisingly expensive. But some products actually make life as a parent ...

After creating the ultimate Optimus Prime toy, Hasbro and Robosen are back with yet another Transformers figure, and this time, it’s a 14-inch programmable robot modeled after Bumblebee.

Robosen's pricey Elite Optimus Prime reacts to your voice or phone to transform all by itself.