Unilever's Omo is the most powerful UK-owned brand in China, according to research from Millward Brown, ranking 8th in the burgeoning Asian marketplace in a list dominated by US-owned brands.

OMO, a detergent brand, launched a campaign in China to empower consumers to get dirty for a clean future, and find a way to respond to the global climate crisis. In 2021, as part of its Dirt for Good ...

Unilever has earlier said it would invest 300 million yuan ($48 million) on the first phase of the project in Meishan, to produce laundry detergents under its OMO brand.

Unilever Arabia today announced the official GCC launch of its new communication campaign for OMO detergent, “Dirt is Good.” The campaign is ... In China, 20% of the population is classified ...

Unilever's Omo is the most powerful UK-owned brand in China, according to research from Millward Brown, ranking 8th in the burgeoning Asian marketplace in a list dominated by US-owned brands.