PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We tapped makeup artists to identify the best Glossier products that enhance the your-skin-but-better, minimalist, clean-girl ...

12 Best New Drugstore Makeup Finds for Mature Skin, According to Celebrity Makeup Artists first appeared on Parade on Jul 15, ...

“Once we move beyond ‘this is only for men’ or ‘this is only for women’, we allow people the freedom to explore and enjoy ...

We all love a good glow-up, and makeup can be an amazing tool for self-expression and confidence. But let's be real: ...

If you've ever wondered what color lipstick you should wear, you're in luck. Whether you're fair or deep-toned, there’s a ...

If you’re a fan of Benefit’s iconic Hoola powder bronzer then you will equally love the cream version, which delivers the ...

It might not be widely known but the ancient Greeks placed great importance on the way they looked and therefore their physical beauty.

Korean actress Kim Hee-sun's effortless styling and natural beauty routine has young Indians buzzing about her age-defying ...

It can be a challenge to find a brand that really achieves your skincare goals, while also using natural but efficacious ...

This $8 mini Bob Ross art set and lychee-flavored overnight lip mask are just ittttching to be in your cart. View Entire Post ...

From a "game-changer" waterproof mascara to a portable steamer, these are the beauty and fashion hacks recommended by ...