Being a team's No 10 clearly means something in branding terms, but in football ones it is even more important ...

“The modern uniform for the next generation of player,” FIFA says, in conjunction with fashion label and retailer VFiles.

The former St Mirren, Celtic, West Ham and Scotland striker’s podcast Let Me Be Frank has backed Hamilton Academical WFC with a season long shirt deal.

The Lionesses are through to the quarter finals of the Women’s Euros 2025 – shop the best England merch - Will football come ...