The sportswear giant will be first sponsor to have its logo on team kits By REUTERS REPORTER Published: 17:56 EDT, 10 June 2015 | Updated: 08:11 EDT, 11 June 2015 ...

Way back in March, BDL's Kelly Dwyer wrote a post detailing the NBA's interest in putting advertisements on their teams' jerseys. He spoke for all of us here in noting that the idea is crass and ...

With today’s announcement, the tally of NBA teams with jersey sponsorship deals is now 14. The 2017-2018 season marks the first, of a three-year trial period by the NBA, ...

If the sponsor's MVP factor is 45%, then the sponsor media value generated from that video is $450. Using that formula, GumGum Sports determined media values for all NBA teams with jersey patch ...

When the NBA regular season begins Tuesday, each team will be able to work with up to two sponsors on advertising campaigns outside the U.S. and Canada, an expansion of the league’s global ...

After the NBA's All-Star break, officials have a new look on their jerseys. The league unveiled a partnership with Emirates on Feb. 8, the same day as the NBA's trade deadline.They announced the ...

Have you ever imagined what your favorite team's NBA jersey would look like as a soccer kit? By C.Harris. August 11, 2014 COMMENT ... and the team's sponsor across the front.

Back then, the NBA didn't have jersey patch sponsors. When the league moved to Nike as the NBA's official uniform and apparel maker in 2017, jersey sponsorships came into play.

Commissioner Adam Silver thinks it's "inevitable" that the NBA will one day take after European sports and have sponsor names on jerseys. With the NBA back in London for its annual regular-season ...

Fans of the NBA may soon be able to dial up 1-800-BetterCallSaul and other corporate brands simply by reading the front of their favorite players’ basketball jerseys, though some athletes cou… ...