Who it's for: those with dry lips and fine lines around the mouth ...

MILK Makeup has gone totally viral for a reason … and now's the time to get your hands on some of their clean, cruelty-free products. A favorite of celebs like Hailey Bieber and Lana Del Rey, you're ...

The internet's favorite makeup brand, Milk Makeup, just launched an Amazon storefront that makes it even easier to shop the label's best beauty staples.

Milk Makeup has taken the beauty world by storm in recent years, with many of its products going viral online. The beauty brand has earned a cult following thanks to it's clean, cruelty-free and vegan ...

If you don't mind paying a little more, Cult Beauty has reduced the milk makeup hydro grip primer 45ml from £35, down to £29.75.

A popular beauty primer is like superglue for makeup in hot weather and while on holidays. The Milk Makeup Hydro Grip Primer is a great choice for people that find their makeup slipping off their face ...

After completing her Biologique Recherche–heavy skin-care regime, the YouTube phenomenon primes her lids with Milk Makeup Hydro Grip Eye Primer —a product that has really stuck with her since ...

Image courtesy: IPSY Milk Makeup Hydro Grip Primer A cult-like following for the Milk Makeup Hydro Grip Primer that promises to last up to 12 hours and is hydrating. This 13x award-winning primer ...

This is Maybelline’s indirect take on a budget-friendly version of Milk Makeup’s viral Hydro Grip primer, which retails for $29 to $38. It is also said to last for 24 hours of wear time.

Don’t get me wrong, I loooove the Milk Hydro Grip – it does a sensational job at keeping my makeup on all day. But sometimes my pocket doesn’t allow for a £35 primer, so Power Grip is my ...

LOCKED-IN COVERAGE This next-gen longwear formula is packed with the legendary grip of Hydro Grip Primer. So you get 12 hours of buildable light coverage that stays glowy—never greasy. SUPED UP WITH ...