Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.

Meta says its controversial decision to put an end to its fact-checking program hasn't impacted advertiser spend. On its Q4 ...

Meta Platforms (NASDAQ: META) stock rose as firms raised price targets & company reported strong Q4 sales. Analysts see ...

On Wednesday after the bell, Meta (NASDAQ:META) reported fourth-quarter results, where it topped forecasts for revenues, ...

Meta is to start testing ads on its micro-blogging platform, Threads, with a selected number of advertisers in the U.S. and ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.

Revenue grows to $48.4 billion, helping fuel the chief executive’s bets on augmented reality and artificial intelligence.

Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta ...

It reported sales of $48.4 billion and earnings of $8.02 per share, compared to the consensus estimates of $47.0 billion and ...

This marks the first step in Meta’s efforts to monetise Threads, which launched in July 2023 as a competitor to X (formerly ...

Aspects of the program remain subject to change, according to the Wall Street Journal that first reported the development.