Walmart’s sale section includes thousands of deals on clothes, toys, electronics, and kitchen essentials under $30. Shop the ...

Beauty box subscriptions can help keep your beauty routine fresh without the commitment of full-sized products. With monthly ...

These beauty and cosmetics brands are Black-owned businesses that market high-quality products, from lipsticks to eyeshadows, ...

Elf Beauty is likely to report revenue growth of nearly 33% for the second quarter, bucking weak demand in the industry as ...

With Dollar General, Elf is trying to find a bigger foothold with lower-income customers. The dollar store largely serves ...

Major retailers earned a grade of F for failing to protect customers from hazardous chemicals and plastics in the products ...

Walmart started selling their own beauty box subscription a few years ago. The boxes ship once each season and contain sample-size or full-size beauty and cosmetics products sold in Walmart stores.

Black Friday deals are already rolling at some stores. Here's where to shop early, and get the best Black Friday offers in ...

Walmart's transformation from big box retailer to a destination for influencer-founded brands is winning over Gen Alpha shoppers — and their millennial parents' wallets.

Walmart has some srsly amazing designer items ... We've all got a friend who's always on top of the latest gadgets and beauty trends. That person who considers experimenting a sacred beauty ...