Life is good. It’s more than a slogan. For more than 25 years, it’s been an ethos for the company that makes $100 million a year printing those three words on T-shirts, ball caps, coffee mugs ...

Life Is Good was born. Their first time out with the new design, they sold 48 shirts in 45 minutes. The Life Is Good origin story tells of how Bert and John Jacobs had $78 between them when they ...

Who Is Buying “Life Is Good” T-Shirts Right Now? The cheery company’s co-founder explains what the hell the brand is doing about 2020. By Cleo Levin. Oct 30, 2020 1:04 PM.

Life Is Good blank T-shirts are manufactured in Peru, but its screen-printing work is now done in the U.S. “We bought our first printer in 2019. It took us about a year to get good at it, because ...

Today, Life is Good is a lifestyle brand that makes roughly $100 million in annual revenue, selling products ranging from T-shirts and sleepwear to accessories and home decor items. The Jacobs ...

Jacobs, who started Life Is Good with his brother, said his mother played an important role in creating the company’s culture long before the siblings began professionally selling T-shirts in 1994.

The brothers went from hawking t-shirts from the back of their Plymouth Voyager to creating a brand now worth over $100 million. The Life is good motto is, "Do what you like, like what you do." ...

But the Life Is Good message soon went beyond t-shirts. After learning that a young cancer patient, Lindsey Beggan, was a fan of the company’s designs, Jacobs was inspired by her refusal to ...

Can fostering a culture of optimism among consumers drive t-shirt sales and help kids in need at the same time? The folks at Life is good are banking on it. Welcome to the glass-is-half-full company.