Edible cocktail glitter, a rhinestone calculator, an infectious disease coloring book, and more not-so-practical items that ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are ...

Titled She built that, the reimagined track is part of LEGO’s new campaign aimed at empowering girls to see themselves as builders, creators, and innovators. The campaign features a global cast ...

Run-DMC’s “It’s Like That” has been reimagined into a girl power anthem thanks to LEGO Group and Global Girls Crew. With shows like Bob the Builder and gender norms typically aligning males with ...

Dean Tomlinson, a marketing manager, had been watching his favourite show on TV when his little girl made a comment that sparked his passion for LEGO. Dean explained: “It all started when I was ...

LEGO wants to redefine what it means to be a builder. In partnership with Global Girls Crew, the toy brand launched a new campaign called "She Built That" to inspire girls to see themselves as ...

If there’s one thing kids can do, it’s keep their parents humble. You’re a mom or dad just going about your day, feeling ...

Summary RUN DMC and LEGO remix “It’s Like That” into She Built That to inspire girls to see themselves as builders Features a Global Girls Crew of young talents, including DJ Livia, Nandi ...