The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms The refreshed tandem of Spoked-B logos feature dark and light background iterations ...

Brand Management - Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...

AI is being adopted in everything from automobiles to chatbots, but AI products—like all products—will eventually fail. And how a company markets its AI systems affects the repercussions it ...

Constellation Brands on Tuesday reported quarterly earnings and revenue that missed analysts’ estimates as beer demand slid and tariffs on aluminum weighed on its profitability. Still, the ...