The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Bruins Unveil New Brand Identity with Refreshed Logos and Uniforms The refreshed tandem of Spoked-B logos feature dark and light background iterations ...

Brand Management - Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...

Traton Group, including its North American International brand, are combining global research and development efforts. The initiative brings together about 9,000 R&D employees from Scania, MAN, ...

AI is being adopted in everything from automobiles to chatbots, but AI products—like all products—will eventually fail. And how a company markets its AI systems affects the repercussions it ...

Purdue Logo Sheet The Purdue brand is built upon the fundamental truth of our history and the strength of our identity. The way our brand is expressed — its look, feel and tone — reflects what Purdue ...