Meanwhile, Jake from State Farm, now a pop culture sensation with more than 34,000 Twitter followers, has become a meaningful asset for the brand despite the fact that the character, ...

As a result, the campaign spotlights a new Jake from State Farm and continues the “Like a good neighbor, State Farm is there” slogan. The company is coming up on its 100-year anniversary.

“Jake from State Farm isn’t just an individual – he is all of us. He represents what every one of the 19,000 State Farm agents and 58,000 employees strive to deliver.” ...