Zima was one of those "it zounded great at the time" ideas; in the early 1990s, clear everything was all the rage: from Crystal Pepsi to Ivory dishwashing liquid.

After watching a commercial for Ivory Dishwashing Liquid in social studies class in elementary school, Markle was bothered by a line in the ad that said ”women all over America are fighting ...

After seeing a commercial for Ivory Dishwashing Liquid with the line "women all over America are fighting greasy pots and pans," 11-year-old Meghan wrote a letter in protest to the soap's ...

In 2005, P&G spent only $2 million on media to support Ivory soap, per Nielsen Monitor-Plus, and barely $100,000 on Ivory dishwashing liquid. By comparison, it spent more than $54 million on media ...

Back in 1993, Meghan Markle was set a school assignment in which she was analyse the messaging in a television commercial. She went above and beyond, contacting the makers of Ivory washing-up ...

Ivory, which has bar soaps, detergents and dishwashing liquids, is being outperformed by its sister P&G brands such as Dial, ... and barely $100,000 on Ivory dishwashing liquid.