WhatsApp, long considered a sanctuary from ads, is now showing promotions in its Updates tab. Meta’s announcement brings status ads, channel promotions and paid subscriptions to the app. Private chats ...

Facebook scam ads now leverage AI and deepfakes to create convincing celebrity endorsements, targeting specific demographics with sophisticated schemes.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to target Canadian consumers with phishing scams and investment fraud. Some ...

One great ad can’t fix a broken backend. Focus on retention, not just acquisition. The lasting brands think long term.

Asian crime syndicates’ online scams have reached industrial proportions, cheating victims around the world out of more than ...

Launching an ad campaign with Facebook gives your business access to the biggest network of social media users in the world. However, before you set up a Facebook business page and create a campaign ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.